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Laid-Back, Modern, & Luxurious Men’s Clothing

Life After Denim increased online revenue by 180% within just four months of implementing Vertcy’s advertising program.

The Results

0 % Increase in online Sales
From August through December of 2015, revenue grew from $10,000 to $28,000 per month
0 Min Time On Site Increase
Through more qualified keywords, targeting, and partners, Vertcy improved site engagement by 300%.
$ 0 Average Cost-Per-Click
Through targeted adwords, remarketing, and facebook, Vertcy achieved an incredible CPC for LAD given the valuable market

How We Did It

Facebook Advertising

Facebook Ads - LAD - V3
Facebook Ads - LAD - V2
Facebook Ads - LAD - V1

A Unique Facebook Opportunity

  • Identified target market for wealthy, fashionable males likely to convert on the LAD website
  • Primary targets included males with interest in tech and fashion, along with income and regional overlays
  • Developed content calendar for promos, holidays, and sales to generate flash conversions
  • Performed variant testing on all ad copy and images

PPC & Google Adwords

The Adwords Conversion Process

  • Develop multiple sets of keyword relevant ad copy for each of our PPC campaigns and ad groups
  • Create unique landing pages for our target keywords
  • Optimize PPC bids for locations, devices, and dayparting
  • Create relevant Sitelinks, Review Extensions, and call out extensions
  • Rotate promotional PPC ad copy for increased CTR and Conversions

GDN & Facebook Retargeting

Repeat Purchasing through Retargeting

  • Vertcy created multiple user groups for our retargeting campaigns
    • Gender
    • Ages
    • Interest
    • Conversion History
    • Site Engagemnt
  • We used unique landing pages for each group and/or promos
  • Bids and budgets were optimized towards top performing campaigns

What The Client Had To Say

  • Kevin is a class act. Equal parts professional, personable, and skillful in what he does. I had the pleasure of working with him and could not have chosen a better person to navigate the rocky waters of digital advertising for the first time with. Kevin helped us build up our SEO from nothing and spearheaded our first foray into digital advertising. Although our communication was 100% via conference call/web viewer/online, we never felt it to be an issue. We always received prompt responses and had all questions answered. Thanks, Kevin!

    Lilli Izumi
    Lilli Izumi Marketing Director - Life After Denim
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