Callout Extensions: Are You Using Them?
Writing copy for search text ads is not glamours or exciting. It is not a scene out of Mad Men. There isn’t a room filled with a large group of marketers, smoking and drinking whiskey while [...]
5 Small Business PPC Benefits
Pay per click marketing began when Google created AdWords in 2000. Over the last 14 years PPC platforms like AdWords and Bing Ads have evolved and become a cost effective inbound marketing [...]
3 PPC Tips to Save You Time
3 PPC Tips to Save You Time Managing PPC campaigns is very time consuming. Luckily, Google has worked hard over the years and added new features to save time. Below are three strategies I use to [...]
Are Your Google AdWords Campaigns Being Neglected?
You did it. You found few companies, did your due diligence and selected a company to handle your PPC efforts. Six months later, the honeymoon is over and you aren’t quite sure what the [...]
Avoid These 3 Common PPC Mistakes
Whether you are running your PPC campaigns in house or have an outside agency managing them, mistakes happen. Below are 3 common mistakes to avoid, review your campaigns for and fix.